GISBanker - Hyper Focused Target Marketing

Use our customer data enhancement and customized market segmentation analysis will allow you to become laser-focused.

As leaders in the financial service industry shift their thinking from surviving during the pandemic to more strategically how to "thrive" in the new normal – we can help.

Customer Data Enhancement

We provide Customer data enhancement, often refereed to data enrichment, combined with a data driven market segmentation analysis, allowing clients to target specific customers, and non-customers, that match specific products, and services, based on characteristics you might not be tracking. This might include: life-cycle data, occupation, discretionary income, proximity to your office, profitability, and more.

Using a “data-driven” approach, means you make strategic decisions based on data analysis and interpretation. It helps clients better serve customers, increase sales, improve operations and identify new business opportunities.

Imagine being able to reach out to a household or a business - knowing in advance, key pieces of information about the potential client, and allowing you to customize your offering and the communication with that future customer.

This improved data driven segmentation is the key related to increasing response and success while reducing costs

Our customized segmentation analysis will allow you to expand your understanding of key groups of potential customers and how they relate to specific products, profitability, and your strategic goals.

To learn more about the Customer Data Enhancement

Click Here

Watch this two-minute video about customer data enhancement at the household level. Then email us at sbouton@gisbanker.com for more information.

Our goal is to provide services that can simultaneously increase your reach into your target markets while saving you time and money and improve your efficiency, all grounded on data. Using GIS technology, combined with years of experience, we help you develop a focused view of your markets based on the most current data. Our services including, but are not limited to the following:

Customer Data Enhancement - If you are trying to talk to everyone, you're not talking to anyone - learn more

Market Segments and Economic Cluster Groups - learn more

Business Market Segment Analysis - learn more

At GISBanker we believe better data with better Insights results in improved Marketing ROI. Our mission is to connect your institution with customers and prospects that will help you succeed. We aim to be your ally in reaching business goals by providing data-driven insights so you can make better decisions.

If you are interested in knowing more about our service, please contact us here:

Steve Bouton, Director (619))917-7596 for more information. Or Click here to email for more details