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Market Analysis

 

Increased competition forces bankers to understand their market area potential, attractiveness of the area, and industry trends within the institutions primary service area, based on: Target customers and non-customers for both up-sell and cross-sell opportunities, HMDA and CRA Small Business loan trends, Assessment Area analysis and Definition of the Competition, Business distributions by SIC and Sales Volumes, Deposit trends, Customer Profiles and service utilization for the institution and by branch.

Integrated Tracking Systems can create a detailed analysis for each of your branches or a select group. The information can be packaged in a way most useful to your banking professionals. This information will empower them to: Target customers for cross-selling, Improve Sales for low performing offices, identify and produce lists of high potential products and services for non-custmers, Develop effective branch level direct marketing programs, Assess competitors' impact on the market and their customer base.

The market diagnostic package includes:
Population Profiles: Demographic, household, and family characteristics
Business Profiles: Characteristics of your market's workers and businesses. For a sample overview click here of call for more information.
Product potential: Define the potential of the market area based on your customer characteristics and the market area characteristics - for deposits or loans
Distribution System & Network Coverage: Define the natural trade areas for each branch based on the proximity of customers to the branch - for both deposits and loans
Competitive Study: Analyses of your market's competitive structure and dynamics with key share and share-of-wallet measures highlighted
Customer Profiles and Market Segmentation: Evaluation of your institution's - specific trends related to household profitability, service and delivery channel usage, cross-sell success and relationship growth For more information on Market Segmentation Click here or contact us today!

For more information contact Integrated Tracking Systems at (619) 579-9099 or sbouton@gisbanker.com

ITS - Integreted Tracking Systems - All maps and GIS analysis presented in this web site are produced with Maptitude GIS software, by Caliper. Maptitude is the most capable, and least expensive, full-featured mapping software available. Visit Maptitude for more information on their GIS software


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