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Consumer Economic Cluster Market Segments


ITS- Integrated Tracking Systems knows can achieve more Effective Marketing with Data-driven Solutions. Let Us Show You.

In today’s world, customer experience is king. If you are not providing a great experience, your customers will likely leave you for a competitor that is. Data-driven marketing solutions can help you customize the experience to achieve better customer engagement through the channels your customers prefer. Look to data-driven marketing solutions to help you develop targeted engagement strategies that can be executed consistently across channels.

One of our key strategic partners is Equifax.

We use Equifax to append customer records with critical household economic data including discretionary household income. Overall, there are 71 "Economic Cohorts" (market segments) with Key Indicators: Life stage, Income, Spending, and Credit. Each cluster will contain a Demographic Summary, Cluster Description, Economic Summary, Details Demographics Summary, Leisure and Interest Summary, Media Preferences, Attitude Summary, and Life Style Summaries.

Our proprietary segmentation methodology will incorporate the Equifax Economic Clusters, combine it with an in-depth geographic analysis, and target those market segments most likely to achieve your objectives. This can include cross-selling existing customers, identifying existing customers with the potential to increase sales and the building of lists of non-customers who meet the market segment profile and geographic location.

ITS helps you enhance, synthesize and activate customer data, turn sophisticated insights into an understanding of customer needs, personalize the customer experience with the right messages in the right channels, and meaningfully measure performance to optimize marketing spend and customer value

We want to be your ally in increasing Marketing ROI and helping ensure you’re building profitable relationships with the right customers, and helping you increase customer engagement and loyalty.

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